Dear Yorkshire’s Injury Lawyers,
I’m going to start this with a disclaimer, just on the off-chance that you don’t have any sense of humour whatsoever and get angry. This is not a letter about you and your work. This is not a letter about you being another company cashing in on the compensation culture that’s taking over this country at an alarming rate. This is, purely and simply, about your radio adverts that can be heard on commercial radio stations across Yorkshire.
Yorkshire, the place where you are based.
So, I have to ask, what’s with the accents in the adverts?
I’ve lived in Yorkshire all my life. Apart from the couple of weeks of each year when I’ve been down South or up in Scotland somewhere. Now, if you want people who talk funny, you want to be looking at them. Those Southerners with their “muppets” and “you slags” and all that, and the Scottish, well, who know’s what they’re saying? I was once asked about sides in a restaurant, and thought the woman was on about the size of my burger. They definitely talk funny.
But in all my years of living in Yorkshire I have never encountered a Yorkshire person who spoke like a poor caricature of a Yorkshire person. Apart from Patrick Stewart’s brother on a documentary once, but that doesn’t really count because he was on TV and, for all I know, could have been played by an actor. But, for some reason, your radio adverts feature a comedy, cartoon Yorkshire man called Colin. With a comedy Yorkshire voice. Making him sound, to be honest, like any injuries he’s suffered are because he’s basically a simpleton. I’m surprised that you haven’t hunted round in a your sound effects vault and found the sound of a man going downhill in the bath to go in the background or something equally as stereotypical. I think you’ve managed to stop short of having him say “‘ello, I’m Colin. I’m from t’Yorkshire. I’ve ‘urt meself down t’pit…” but I’m willing to bet that in at least one of the advertising proposals there is something like that in there.
When the Americans portray the British in films, they make them terribly la-di-dah stiff upper lip types. And we all laugh that off because they’re American and what do they know, after all they’re too busy filling their faces with sandwiches the size of a child’s head and rolling onto their next meal. Or something suitably stereotypical. They do that because they’re Americans, and we’re English. They don’t understand us, we don’t understand them. That’s grand.
But you’re Yorkshire’s Injury Lawyers. You’re not just Injury Lawyers. You have the word Yorkshire in your name. But for some reason, you have stooped to having some sort of regionally-racist character in an advert that is played in Yorkshire.
So, come on, sort it out.
If you don’t, I’ll be forced to put on me flat cap, gather up me whippet and ride me bike up them cobbled hills to have words…